Home Depot’s Breach of 56 Million Credit Cards Is Even Bigger Than Target’s
Performance Marketing
The extent of the Home Depot security breach is just coming to light, and it does not paint a reassuring picture for patrons of the big-box retailer.
Retailers Are Using Data-Based Approaches to Fight Showrooming
Performance Marketing
Technology has given consumers the ability to be multichannel shoppers, giving rise to the showrooming phenomenon whereby people check out the merchandise in the stores, then go online and buy [...]
Which Big Brands Are Courting the Maker Movement, and Why
Brand Marketing
To pack more wallop among the denim-and-leather set, Levi's is turning to people like Alice Saunders, a 29-year-old designer and history buff in Boston with a fetish for World War [...]
Infographic: Home Improvement Shoppers Use Online Video More Than TV
Performance Marketing
Tremor Video commissioned Millward Brown Digital and
5 Epic Branded Twitter #Fails of 2013
Performance Marketing
While the potential benefits of real-time marketing have been documented, the tactic's perils helped keep the ad industry entertained during 2013. Well, the brands that got caught in Twitter's crosshairs [...]
Home Depot Teams With Uber to Deliver Christmas Trees
Performance Marketing
Home Depot has partnered with Uber to deliver Christmas trees tomorrow in the following 10 markets: New York; Philadelphia; Washington, D.C.; Boston; Atlanta; Dallas; Chicago; San Diego; Los Angeles; and [...]