Chanel’s 60-Year-Old Bag Is Still a Paragon of Over-the-Shoulder Fashion
Brand Marketing
Coco Chanel once remarked, "I don't do fashion, I am fashion." Few designers could have gotten away with such singular self-aggrandizement, but Chanel had earned the right—with her little black [...]
GoldieBlox Imagines If Indiana Jones, James Bond and Other Movie Heroes Were Women
Creativity
GoldieBlox has defined its advertising with feminist messages, so it makes sense that the brand would launch its new action figure, Ruby Rails, with an ad that rails against sexism [...]
This Company Takes the Stress Out of Wedding Planning From Its Laid-Back Digs
Brand Marketing
The arduous task of wedding planning is the stuff of legends. So it should come as no surprise that the more than $100 billion events industry—which should be noted has [...]
How James Bond Made the Submariner Rolex’s Coolest, Most Recognized Watch
Brand Marketing
One of the classic moments from the James Bond films takes place in the first few minutes of 1964's Goldfinger. Having wiggled out of his wet suit, Sean Connery steps [...]
3 Reasons to Believe Great Original Programming Is the Future of Digital Video
Brand Marketing
Wise men speak because they have something to say; fools because they have to say something. That's Plato. Simple words. Rich in meaning.
Facebook Is Struggling to Achieve Marquee Status With Movie Advertisers
Performance Marketing
Facebook fell out of favor with Hollywood more than a year ago, and a sampling of marketers for Academy Award-nominated movies suggests little has changed.