Why Instagram Ads Could be Huge for Facebook’s Mobile Empire
Performance Marketing
It's still unclear when Instagram ads will become widely available to marketers. Facebook doesn't appear to be in a hurry to make purchasing and placing Instagram promos an automated experience, [...]
McDonald’s, Hollister Tap Twitter to Target Music Fans
Performance Marketing
McDonald’s and Hollister are hoping to tap into some of the social chatter around music taking place on Twitter as part of a new program with Billboard magazine.
The Tween Machine
Brand Marketing
Her toys have been relegated to the back of the closet. She knows the lyrics to every Katy Perry and One Direction tune. She finds Charlie the Unicorn hysterical, rates [...]