Unsurprisingly, Facebook and Instagram chatter revolved around the holidays in December, with Christmas and New Year's topping the list of hot topics. But there were a few surprises: for one, Christmas sweaters popped big-time on Instagram.
Since Nov. 1, Origami Logic has been tracking 125 brands across Facebook, Instagram and YouTube to gauge the level of engagement holiday-focused marketers are achieving.
Cyber Monday is on track to set a new record with $3.39 billion spent online in the U.S., a 10.2 percent increase year-over-year, according to data released by Adobe tonight. That figure will represent the largest online sales day in history, per the software giant, narrowly edging last week's Black Friday total of $3.34 billion.
Amazon just gave a preview on how it's bringing voice-recognition deals to Black Friday and Cyber Monday.
There's been a flurry of recent developments that suggest retailers this holiday season may summon the nerve to reboot their omnichannel marketing efforts, tapping into Big Data tactics that in years past may have seemed more like
Danny Turner has a pretty cool job. As global senior vp of programming and production for Mood Media, he spends much of his time listening to music, thinking about music and, most importantly, figuring out the best music for his retail clients to play.
Loft has been courting millennials for months, and it just won over the generation's queen—Lena Dunham. The Girls star published a lengthy Instagram post this week about loving a Loft outfit so much, she wore it for 72 hours straight.
If you see family members tapping away at their smartphones or tablets during Thanksgiving dinner, they could easily be sneaking in their first holiday purchases.
Google’s new Holiday Shopper Intentions survey finds that 26 percent of all shoppers start searching for gift deals not in the days leading up to Thanksgiving—but before Halloween.
Amazon, a longtime foe of brick-and-mortar stores, is hanging out a real sign of its own in a planned New York City outlet. The e-tailer plans to set up a pop-up shop in the Big Apple in time for the holidays.