These Data Visualizations Show What Was Hot on Facebook and Instagram Over the Holidays
Performance Marketing
Unsurprisingly, Facebook and Instagram chatter revolved around the holidays in December, with Christmas and New Year's topping the list of hot topics. But there were a few surprises: for one, [...]
Millennials Are Nearly 4 Times More Likely to Shop on Black Friday Than Boomers
Brand Marketing
Baby Boomers are hardly gearing up for Black Friday, while perhaps surprising, more than a quarter of millennials plan to hit the mall hard next week.
Infographic: Holiday Guide to Mobile Marketing
Performance Marketing
With Thanksgiving only 10 days away, how will mobile will affect in-store and e-commerce sales during the holiday season?
Adweek’s Top 5 Commercials of the Week
Brand Marketing
Thanksgiving may still be two weeks away, but the trickle of holiday commercials this week became a torrent, especially from retailers in Britain, who take their Christmas advertising responsibilities very [...]
Retailers Hope to Bag Rivals’ Customers on Twitter
Performance Marketing
Google “conquesting” has long been an e-commerce practice where marketers buy ads targeted at consumers searching for other brands’ products. But for holidays 2013, ’tis the season for poaching customers [...]
Adweek’s Top 5 Commercials of the Week
Brand Marketing
It's been a particularly strong week for commercials. But which one was the best?