Will the NHL Stoke More Interest in Its 2015 Winter Classic by Going With Epix over HBO?
Every New Year, the National Hockey League takes one of its regular-season games outdoors—an old-school showdown in the freezing-cold elements. And this time, it's looking for innovative ways to draw [...]
Nike Ad Scores as Fans Declare, ‘Hockey Is Ours’
Creativity
Hockey die-hards should be stirred by this Nike spot that captures fans' passion for the game and, by implication, their displeasure with the ongoing NHL lockout.
NBC Sports and Yahoo Are in League
Performance Marketing
NBC Sports and Yahoo announced a deal on Sunday that gives NBC's digital and television properties access to Yahoo's sports reporting, and lets Yahoo in on some of NBC's marquee [...]
Ad of the Day: NHL
Brand Marketing
When the Edmonton Oilers won the Stanley Cup in 1988, Wayne Gretzky insisted on having a team photo taken on the ice—with not just the players but management, coaches, trainers, [...]
Flyers Fans Boo Cancer PSA With Rival Players in It
Creativity
It's something of a sports cliché that Philadelphia sports fans never disappoint, because they always disappoint.
Canada Gets a Little More Violent in Spoof Tourism Ad
Creativity
Canadian tourism advertising takes a violent turn in Jimmy Kimmel's faux commercial that uses footage from the riots in Vancouver after the Canucks lost the Stanley Cup finals.