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Building Your B-to-B Marketing Database

Performance Marketing

The single most important tool in B-to-B is, arguably, the marketing database. Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are at [...]


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Nancy Dubuc Promoted to President, CEO of A+E Networks; Abbe Raven Will Be Chairman

Convergent TV

History Channel revitalizer Nancy Dubuc continues her ascent up the food chain at A+E Networks, this time to the presidency of the group. She will be both president and CEO, [...]

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Strong Showing for Mad Men Premiere

Convergent TV

Sunday night’s death- and goulash-soaked season premiere of AMC’s Mad Men held its own in a crowded 9 p.m.-11 p.m. time slot, drawing a near-record 3.4 million viewers.

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A+E Sales Boss Mel Berning Takes on Broadcast Bullies

Convergent TV

If you’re a big investor in TV inventory, Mel Berning would like a word about his broadcast competition. “They’re 10 percent off on supply,” said Berning, A+E Networks’ president of [...]

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Jesus Battles Zombies, Both Claim Victory

Convergent TV

The Easter Sunday finale of History's The Bible pulled off quite a miracle. It was the first cable show to beat The Walking Dead (which had its season finale last [...]

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Adweek’s Brand Paternity Test: Who Owns What?

Creativity

When you buy anything these days, from apple juice to an Audi A6, chances are good that at least some of your money is going to a parent company that [...]