Building Your B-to-B Marketing Database
Performance Marketing
The single most important tool in B-to-B is, arguably, the marketing database. Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are at [...]
Nancy Dubuc Promoted to President, CEO of A+E Networks; Abbe Raven Will Be Chairman
History Channel revitalizer Nancy Dubuc continues her ascent up the food chain at A+E Networks, this time to the presidency of the group. She will be both president and CEO, [...]
Strong Showing for Mad Men Premiere
Sunday night’s death- and goulash-soaked season premiere of AMC’s Mad Men held its own in a crowded 9 p.m.-11 p.m. time slot, drawing a near-record 3.4 million viewers.
A+E Sales Boss Mel Berning Takes on Broadcast Bullies
If you’re a big investor in TV inventory, Mel Berning would like a word about his broadcast competition. “They’re 10 percent off on supply,” said Berning, A+E Networks’ president of [...]
Jesus Battles Zombies, Both Claim Victory
The Easter Sunday finale of History's The Bible pulled off quite a miracle. It was the first cable show to beat The Walking Dead (which had its season finale last [...]
Adweek’s Brand Paternity Test: Who Owns What?
Creativity
When you buy anything these days, from apple juice to an Audi A6, chances are good that at least some of your money is going to a parent company that [...]