More and More, Marketers Venture Into Bathroom Humor
Brand Marketing
Call it progress, or clutch your pearls. Bathroom humor that would have been rejected by network standards departments in earlier eras is now sailing through—and going viral.
This L.A. Agency Creates Standout Ads for Big-Ticket Projects
Brand Marketing
Specs Who Steph Sebbag (l.), president, and Andy Robbins, evp, motion pictures and interactive What Full-service creative agency Where Los Angeles
5 Awesome Branded Twitter Plays of 2013
Performance Marketing
For the second year in a row, Twitter was the clear-cut conversation vehicle of the online world in 2013, and brands were constantly trying to raise the bar when it [...]
Phil Robertson Flap Stings A&E
While Duck Dynasty isn’t expected to return to A&E until mid-January, the flap over the network’s suspension of Phil Robertson already seems to have taken a bite out of its [...]
Bio to Rebrand as FYI, a ‘Contemporary Lifestyle’ Network
A+E Networks this summer is rebranding its Bio channel as FYI, a network “defined by the world we live in today,” according to incoming president Jana Bennett.
Simulcast of Bonnie & Clyde Nabs 4.2 Million Demo Viewers
The body count for A+E Networks' roadblock broadcast of its period drama Bonnie & Clyde is high: 9.8 million viewers across all Lifetime, A&E and History, with a demo viewership [...]