Delivering on the Marketing Promise
Performance Marketing
We all know that promises are made to be kept. And let’s assume that most marketers are intent on delivering the promises they make, even if the promotional wording of [...]
A+E Networks to Use AOL’s Programmatic Platform in Massive Deal
Brand Marketing
AOL has struck a deal with A+E Networks that will allow A+E Networks to use AOL's programmatic ad platform, ONE By AOL, and publisher solutions that includes an upfront ad [...]
A+E Networks Shake-up Leads to a New History Chief
Dirk Hoogstra is history at History. The evp and gm of History and H2, who has been overseeing the networks since June 2013, is out, effective immediately.
Throwback Thursday: Don’t Know What to Do With Dad? Drug Him!
Brand Marketing
How do you calm grandpa down when he gets in one of his moods? Well, in the 1950s, you cooled him out with some heavy-duty amphetamines. This 1959 magazine ad [...]
12 Modern Tech Devices the Smithsonian Is Saving for Posterity
Brand Marketing
Ask what’s in the American history collection at the Smithsonian Institution, and most people will mention really old stuff like The Star-Spangled Banner or a few chunks of Plymouth Rock [...]
A+E Networks Looks to Its Future by Turning to the Past
Let's get the disappointing news out of the way first: A+E Networks' upfront presentation Thursday night lacked the big announcement many were hoping for—confirmation of reports earlier this week that [...]