History Channel

Several Major Brands Are Already Investing In YouTube’s Next Challenger

Vessel, the much-awaited online video startup founded by ex Hulu executives Jason Kilar and Richard Tom, finally opened its service to the public today.

Roku’s New Video Ad Network Will Target Highly Specific Audiences

Roku is poised to launch a video advertising network, according to The Wall Street Journal today.

Gannett Ramps Up Its Viewability Data as New ‘Gravity’ Ad Units Soar

Gannett, publisher of USA Today and roughly 120 other news outlets, is getting new metrics for video that should help it prove to advertisers that consumers are actually seeing ads on its sites.

This L.A. Agency Creates Standout Ads for Big-Ticket Projects

Specs Who Steph Sebbag (l.), president, and Andy Robbins, evp, motion pictures and interactive What Full-service creative agency Where Los Angeles

H2, History’s Sister Network, Is Doubling Down on New Shows

In his midtown office last week at A+E Networks, Paul Cabana managed to sound both completely reasonable and incredibly enthusiastic, as though he were simply describing a happy accident that had led to quarter after quarter of uninterrupted growth at H2, History’s sister network.

The Best-Perceived Brands of 2013

Buoyed by strong sales of its e-readers and expansion of its free-shipping service, Amazon topped the list of best-perceived brands of 2013, as measured by YouGov's BrandIndex. Rounding out the top 5 were Ford, Subway, History Channel and Lowe's.

5 Awesome Branded Twitter Plays of 2013

For the second year in a row, Twitter was the clear-cut conversation vehicle of the online world in 2013, and brands were constantly trying to raise the bar when it comes to capturing real-time engagement.

Power Tools Brand Tries to Nail Down Target Audience With History’s Counting Cars

Positec, a manufacturer whose Rockwell power tool line has long depended on infomercials to drive business, is moving into a more prime-time TV slot via a partnership with Lowe’s and the History Channel show Counting Cars.  

Brad Schwartz Discusses the Upcoming Challenges for the Fastest Growing Network in the Country

Specs Who Brad Schwartz

Nancy Dubuc Gets Upped to President of Entertainment and Media at A+E Networks

Nancy Dubuc, widely credited with reviving A+E Networks' History network and now in the process of doing the same for Lifetime, has been promoted to president of entertainment and media for the whole enchilada.