Hispanics

ESPN Deportes Says Live Sports Coverage Is the Key to Reaching Hispanics

Hispanics love sports and watch them live. That is the takeaway from ESPN Deportes' annual upfront presentation on the 44th floor of the famed Hearst Tower in New York City this morning.

Macy’s Shifts Its Multicultural Account to a New Shop

Macy's has found a new home for its multicultural marketing account. New York shop Walton Isaacson has landed the business after a review. Annual media spending is estimated at $40 million.

Here’s Why Brands Are Speaking Spanish in General Market Ads

Sure, it's not a coincidence that brands like Hyundai, ESPN, Corona and Dish Network have run general market TV ads in both English and Spanish during the World Cup, but that isn't the whole story. Marketers also have been moved by the high crossover appeal of such efforts and the multicultural nature of the millennials they're trying to reach.

PwC: Big Marketing Potential in Hispanics’ Mobile Consumption

Dialing up on mobile marketing would likely behoove Hispanic-targeting brands, according to a new study from PricewaterhouseCoopers.

Social TV Use Appears to Be Growing

Did you know you’re more likely to immediately tell all your Facebook friends about the terrible thing Kim Kardashian just said than you are to tweet during the show about [redacted] dying a horrible death on Game of Thrones?

Nearly Half of Second-Gen Hispanics Feel Like Ads Don’t Target Them

By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople.

ESPN Uses Client Testimonials in Its Upfront

There’s an uncommonly large crowd on hand for this taping of SportsCenter, as some 2,000 observers are huddled around as anchor Hannah Storm winds down the 9:30 a.m. segment. Throwing to a taped interview with what appears to be a retired Ivy League linebacker, Storm introduces her virtual guest as Peter McDonough, the chief marketing and innovation officer at Diageo North America.

Mobile Content Providers Targeting Tech-Savvy Hispanics

Sponsor Univision highlighted the importance of targeting a Hispanic audience on the Web at the Digital Content NewFronts in New York. Univision, Telemundo and other companies with substantial Hispanic units announced digital initiatives targeting Spanish-speaking consumers.

Univision Takes Its Bilingual Video Platform to Mobile

Marketers have long preached about speaking to people “in their own language,” but normally only as a metaphor.

Blacks and Hispanics More Likely Than Whites to Use Twitter

With fully 67 percent of Internet users on social networks, social media is an established mainstream activity.