Choice Hotels Eyes 2 Finalists
Brand Marketing
Choice Hotels is in the late stages of a creative review, with two agencies vying to handle the brand in the U.S and the Caribbean, sources said. Sources identified the [...]
McDonald’s World Cup Ad Puts a Fun Family Spin on the U.S.-Mexico Rivalry
Creativity
You can always count on McDonald's for more modest World Cup advertising—simple stories about family and friends, not flashy spots with overpaid stars. Some of it can be hokey, though [...]
Brands Take Aim at Hispanic World Cup Fans
Brand Marketing
So what if the U.S. is in the World Cup’s “Group of Death” and has to win against Germany, Portugal and Ghana to make it to the next round? Advertisers [...]
For Some Retail Brands, Lifetime Guarantees Never Went Out of Fashion
Brand Marketing
Even if you’re up on your legal reading, it’s likely that you missed the case of Roy L. Pearson v. Soo Chung, et al. In 2007, Washington, D.C., resident Roy [...]
Are You a Felon? According to Google, You Just Might Be
Performance Marketing
For the record, Pete Kistler—age 26, resident of New York, brown hair, slender build—is not a felon. The problem is, until recently, just about anyone who Googled him would have [...]
Pork Board Hires a Multicultural Shop
Brand Marketing
The National Pork Board is expanding its multicultural marketing efforts and has turned to República to lead the charge.
Too Many Brands Are Still Employing a Check-the-Box Strategy
Specs Who David Lawenda Age 46
Don’t Mess With Danny Trejo, and Don’t Mess With Miller Time
Creativity
I was enjoying Telemundo the other day when Danny Trejo interrupted a trio of cellphone-using friends to save Miller Time.
Rica Is a New Online Lifestyle Magazine Targeting Wealthy Latinas
Performance Marketing
Ten years ago, when journalist Alisa Valdes published her first book, The Dirty Girls Social Club, she couldn’t find any novels that spoke to women like her—well-educated and well-heeled Latinas.
Emilio Romano to Leave NBCUniversal
Joe Uva, NBCU's chairman of Hispanic enterprises and content, told staff this morning that Emilio Romano will be leaving the group, where he headed Spanish-language broadcaster Telemundo and cable network [...]