More Top Media Publications Trust Programmatic For Premium Ad Inventory
Performance Marketing
More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media [...]
Without a Pitch, República Wins Creative Work on Telemundo and NBC Universo
Brand Marketing
In a sign of the vastness of NBCUniversal's empire, República has added creative responsibilities on the company's Telemundo network and NBC Universo, five years after the shop landed Hispanic marketing [...]
This Is What Consumers Want From New Tech
Performance Marketing
What needs and priorities define the contemporary American consumer? The Future Foundation took a look at some key trends shaping modern life, and using its findings, selected four startups the [...]
Top 10 Web Video Series: Brutally Honest Look at the Latest X-Men Movie
Performance Marketing
If there's one thing that the folks at Honest Trailers do best, they know exactly how to skewer the basic truth out of movies—and they don't spare critically acclaimed ones [...]
Snickers Gives You an Early Halloween Treat With This Truly Twisted Ad
Creativity
Halloween is like Christmas for candy brands, and Snickers usually swoops in, batlike, with some fun and spooky advertising (most notably, perhaps, BBDO's truly odd "Grocery Store Lady" spot from [...]
Who Will Succeed the Millennials? Let’s Call Them the Post Generation
Brand Marketing
As someone who’s spent the past decade-plus studying and explaining millennials, I’m not about to abandon them just as they enter their peak earning and spending years.
Honda Targets Hispanic Millennials by Mocking the Way Brands Target Hispanic Millennials
Creativity
Young Latino consumers: They're hip! They're mobile! They lead active, on-the-go lifestyles! They're also, you know, pretty much like anybody else—though that's something marketers rarely want to hear when they're [...]
Allstate Has a Black Cat Who Will Predict the Loser of the World Cup Final
Creativity
Sure, we could listen to pundits or statisticians to try to predict the outcome of the World Cup final on Sunday. They've got suits and numbers. But what they don't [...]
Univision and Telemundo Are Battling It Out on a Digital Front
Alicia Menendez is a digital and mobile junkie.
Multicultural Marketing Requires a Whole-Market Approach
Brand Marketing
The much touted diversity in advertising—the notion that advertisers have finally awakened to the growth opportunities grounded in the multihued population explosion taking place in the U.S. today— is at [...]