Hispanic

Millennial Media Company Fusion Turns to the Ad World to Find Its New Creative Leader

This week, Adweek asked whether agencies are "glamorous enough" to attract creatives from the film industry.

Here Are the Year’s Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac

Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only […]

Nestlé Wants to Make Sure U.S. Hispanic Moms Know What Nido Is

Up until now, powdered milk brand Nido is primarily known among Latino moms for helping children transition from drinking formula or breast milk to regular milk.

Here Are the Top 10 Spanish-Language Ads That Actually Resonate With Hispanic Consumers

If brands want to break into the Hispanic market, they might be smart to make ads that are bilingual, family-centric or focused on mobile banking. At least that's what Nielsen's analysis of the top 10 Spanish-language ads shows. 

McDonald’s the Musical Is Finally Here, and Leslie Grace Is Lovin’ It

If you ever wanted to see a musical set in a McDonald's, your ship has come in.

Ad of the Day: Honey Maid Celebrates Fourth of July With an Immigrant Family’s Story

It's been a great week for acceptance of diversity. And now, Honey Maid continues that trend as we head toward Fourth of July weekend with a new ad that explores what it means to be American through the lens of a Dominican family of immigrants.

Ogilvy Gets Potholes to Tweet, Asking to Be Fixed, Every Time They’re Run Over

People aren't the only ones complaining about potholes in Panama City. The potholes are complaining!

More Top Media Publications Trust Programmatic For Premium Ad Inventory

More top publishers are opting into programmatic ad networks to sell premium advertising.Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of media for their websites.

Without a Pitch, República Wins Creative Work on Telemundo and NBC Universo

In a sign of the vastness of NBCUniversal's empire, República has added creative responsibilities on the company's Telemundo network and NBC Universo, five years after the shop landed Hispanic marketing efforts on the corporation's Universal Orlando Resort.Media spending behind the new assignments is estimated at $15 million.

This Is What Consumers Want From New Tech

What needs and priorities define the contemporary American consumer? The Future Foundation took a look at some key trends shaping modern life, and using its findings, selected four startups the research firm feels will appeal to these consumer needs and desires.