Chief Marketers Weigh In on Diversity, Inclusion, Equity and Equality
24 CMOs, CBOs, CEOs and D&I executives share their experiences and advice
From Awareness to Action, How Claudia Romo Edelman Is Helping to Change Hispanic Perceptions
From raising unheard voices to driving unification, The We Are All Human Foundation Founder and CEO shares how she's leading a narrative change for the Hispanic community.
Telemundo CMO on Building Trust Through Communications in and Out of Crisis
Mónica Gil knows a few things about crisis and reputation management, having spent some time in politics on her path to CMO of NBCUniversal’s Telemundo. Further, not only is she [...]
Millennial Media Company Fusion Turns to the Ad World to Find Its New Creative Leader
Brand Marketing
This week, Adweek asked whether agencies are "glamorous enough" to attract creatives from the film industry.
Here Are the Year’s Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac
Brand Marketing
Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only [...]
Nestlé Wants to Make Sure U.S. Hispanic Moms Know What Nido Is
Performance Marketing
Up until now, powdered milk brand Nido is primarily known among Latino moms for helping children transition from drinking formula or breast milk to regular milk.
Here Are the Top 10 Spanish-Language Ads That Actually Resonate With Hispanic Consumers
Brand Marketing
If brands want to break into the Hispanic market, they might be smart to make ads that are bilingual, family-centric or focused on mobile banking. At least that's what Nielsen's [...]
McDonald’s the Musical Is Finally Here, and Leslie Grace Is Lovin’ It
Creativity
If you ever wanted to see a musical set in a McDonald's, your ship has come in.
Ad of the Day: Honey Maid Celebrates Fourth of July With an Immigrant Family’s Story
Brand Marketing
It's been a great week for acceptance of diversity. And now, Honey Maid continues that trend as we head toward Fourth of July weekend with a new ad that explores [...]
Ogilvy Gets Potholes to Tweet, Asking to Be Fixed, Every Time They’re Run Over
Creativity
People aren't the only ones complaining about potholes in Panama City. The potholes are complaining!