Carl’s Jr. Is Launching ‘Fast-Food’s Hottest Burger,’ Designed by an Ad Agency
Brand Marketing
There's a new spicy burger at Carl's Jr. and Hardee's today—the Thickburger El Diablo. And it's being marketed as the "hottest burger in fast food."
Scion Makes Its First Spanish-Language Upfront Buy Exclusive to Univision
This upfront season saw plenty of growth in the auto category, at least if you were selling inventory in the Hispanic market. That's one of the reasons that
CNET Targets the Tech-Hungry Latino Market With a New Site
Brand Marketing
On Sept. 19, CBS Interactive’s CNET will introduce CNET en Español, a Spanish-language edition of the tech news site that will be produced by a team of a dozen journalists.
República Expands Leadership Ranks
Brand Marketing
Hispanic marketing shop República has expanded its leadership team by adding executives in charge of client management and new business development.
Nearly Half of Second-Gen Hispanics Feel Like Ads Don’t Target Them
Brand Marketing
By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople.
Just Before the Upfront, Telemundo Hooks AT&T, Ford and State Farm for La Voz Kids
Immediately after its Sunday night premiere, three of Telemundo's advertisers expanded their commitments to include La Voz Kids. Ford, State Farm and AT&T will now buy the Hispanic spinoff of [...]