Hispanic marketing

Carl’s Jr. Is Launching ‘Fast-Food’s Hottest Burger,’ Designed by an Ad Agency

There's a new spicy burger at Carl's Jr. and Hardee's today—the Thickburger El Diablo. And it's being marketed as the "hottest burger in fast food."

Arnold Starts Hispanic Marketing Practice

Arnold is adding Hispanic marketing capabilities with the hiring of three executives from Bravo, the Hispanic marketing unit of WPP Group's Young & Rubicam Brands.

Honda Targets Hispanic Millennials by Mocking the Way Brands Target Hispanic Millennials

Young Latino consumers: They're hip! They're mobile! They lead active, on-the-go lifestyles!They're also, you know, pretty much like anybody else—though that's something marketers rarely want to hear when they're paying small fortunes for demographic "experts" to demystify the millennials who live at an ever-growing cultural crossroads in America.Honda pokes some fun at the marketing world's Hispanic fixation in its newest ads from the Santa Monica, Calif.-based Orci agency for the Fit. Wild-haired comedian Felipe Esparza serves as a tour guide of sorts into the world of young Latinos, only to find that they're mostly just focused on running errands and getting to work."Are we going to a party?" he asks a couple from the back seat. "We're ... just going to the movies," the young woman replies.He's also shocked to learn that instead of packing their trunk with trendy fixies, they're just grabbing groceries. "Groceries? Rebels!" 

Pulpo Media Debuts Data Platform for Hispanic Advertisers

Pulpo Media, an agency that services brands such as Kellogg's, Nike, General Mills, Disney, Best Buy and FedEx, has announced a data platform that is designed to better define Hispanics for marketers.

Hey Marketers, Latina Moms Aren’t as Conservative as You Think

The Mom Complex, a unit of The Martin Agency that focuses on how to market to mothers, recently turned its attention to Latina moms, which represent a fifth of all U.S. mothers and are responsible for a third of last year’s domestic population growth.

Scion Makes Its First Spanish-Language Upfront Buy Exclusive to Univision

This upfront season saw plenty of growth in the auto category, at least if you were selling inventory in the Hispanic market. That's one of the reasons that

CNET Targets the Tech-Hungry Latino Market With a New Site

On Sept. 19, CBS Interactive’s CNET will introduce CNET en Español, a Spanish-language edition of the tech news site that will be produced by a team of a dozen journalists.

República Expands Leadership Ranks

Hispanic marketing shop República has expanded its leadership team by adding executives in charge of client management and new business development.

Nearly Half of Second-Gen Hispanics Feel Like Ads Don’t Target Them

By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople.

Just Before the Upfront, Telemundo Hooks AT&T, Ford and State Farm for La Voz Kids

Immediately after its Sunday night premiere, three of Telemundo's advertisers expanded their commitments to include La Voz Kids. Ford, State Farm and AT&T will now buy the Hispanic spinoff of big sister network NBC's The Voice, in addition to their current deals on the network.