Hispanic Issue

Information Diet: Dominik García-Lorido

Specs Age 28 Accomplishments  Star as Mercedes Lazaro in the TV series Magic City, set in 1950's Miami (premieres April 6 on Starz); has appeared alongside her father, actor Andy Garcia, in films including City Island Base Los Angeles

Portrait: The Vidal Partnership

Specs

Perspective: Fast-Food Nation

In 1969, the Apollo 11 astronauts walked on the moon, the Woodstock Festival rocked upstate New York and your average McDonald’s customer looked a lot like young Jimmy, here.

Data Points: Tech Set

Advertisers need to keep many factors in mind when marketing to Hispanics, and technology is a key one of them. Hispanics are early adopters of the latest devices, including Internet-enabled TVs, e-readers and iPads.  

The Spot: Dairy Queen

IDEA: MilkPEP's "Got milk?" campaign has had great success over the years telling moms that milk is nutritious and should be an essential part of their children's diet.

‘Cosmo Latina’ Takes Aim At Bicultural Readers

When Hearst Magazines launches Cosmopolitan Latina in May, it will target an audience that brands are growing increasingly aware of: the millions of young, bilingual and bicultural Latino Americans. And it won’t be like the Spanish-language magazines that already dominate the market. For starters, it will be in English.

Univision’s Strategic Shift

To better serve advertisers with content tie-ins that span the network’s TV, radio, online and mobile platforms, Univision has married its broadcast and digital branded-entertainment units under the banner “Innovations Marketing.” The team, which will report to Cynthia Ashworth, svp, innovations marketing team, is being spearheaded by 16-year network veteran Luis de la Parr

TV Bebé Boom

Call it the Hispanic TV baby boom. For decades, the biggest player in the game has been Univision, and while that’s not going to change anytime soon, dozens of newcomers—some 100 channels, up from 15 in 2001—are crowding the field.

Social Media Breaks Down Barriers for Shoppers

Add social media to the growing list of ways Hispanic consumers wield their power.

Marketers: A Demo Awaits You

You’d think marketers nationwide would clamor to connect with the Hispanic digital audience. Studies continue to show they not only lead the population in embracing mobile technology, but they overindex in social media engagement as well.