Hilton

Travel + Leisure’s Openly Gay Editor Proudly Defends Ad That Some Attacked as ‘Unnatural’

The American Family Association calls it "unnatural and offensive," but a Hilton ad featuring a gay couple in Travel + Leisure is a point of tremendous pride for the magazine's editor.

How Arby’s Turned Its Brand Around After Years With an Identity Crisis

Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for him.

Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors

Believe it or not, 100 variations of the same ad are not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising.

Now It’s Official: More Google Searches Are Coming From Mobile Than Desktop

Following years of speculation about the demise of desktop-based search, Google is officially announcing today that for the first time, m

Hilton and OMD Partner With SpinMedia for First Live-Streaming Concert at a Hotel

Tomorrow, the Hilton in Times Square will be the first hotel to live-stream a concert. OMD, Hilton's media agency, partnered with SpinMedia to give a new twist to Hilton's "Our Stage. Your Story," campaign.

Hilton Eyes 3 Agencies for Its Hampton Creative Account

Hilton is in the late stages of a creative review of its Hampton properties, with three agencies preparing for final presentations.The finalists are Cramer-Krasselt in Chicago, david&goliath in El Segundo, Calif. and GSD&M in Austin, Texas, according to Dan Pearlman, CEO of Bob Wolf Partners/TPG, a Santa Monica, Calif.-based consultancy that's managing the search.

Survey Predicts a Bleak Future for Agencies

If you think the prospects for agencies are challenging right now, look ahead five years.

Hilton Sued for Charging Customers for Unwanted Newspapers

Next time you check out of a hotel, be sure to double-check your bill: You may have bought a newspaper that you never asked for in the first place.