The American Family Association calls it "unnatural and offensive," but a Hilton ad featuring a gay couple in Travel + Leisure is a point of tremendous pride for the magazine's editor.
Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for him.
Believe it or not, 100 variations of the same ad are not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising.
Following years of speculation about the demise of desktop-based search, Google is officially announcing today that for the first time, m
Tomorrow, the Hilton in Times Square will be the first hotel to live-stream a concert. OMD, Hilton's media agency, partnered with SpinMedia to give a new twist to Hilton's "Our Stage. Your Story," campaign.
Hilton is in the late stages of a creative review of its Hampton properties, with three agencies preparing for final presentations. The finalists are Cramer-Krasselt in Chicago, david&goliath in El Segundo, Calif. and GSD&M in Austin, Texas, according to Dan Pearlman, CEO of Bob Wolf Partners/TPG, a Santa Monica, Calif.-based consultancy that's managing the search.