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Hit ‘print’ and you’ll kill a cute leaf turtle

Creativity

Hill, Holliday enters the popular “stuff that resembles other stuff” sub-genre by touting a corporate recycling program to all U.S. employees of healthcare giant Covidien. The posters were wisely printed [...]


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Liberty Mutual puts you in the driver’s seat

Creativity

OK, I’ve connected the dots and made sense of Liberty Mutual’s new commercials. One shows the aftermath of a nasty sideswipe. Another depicts the disorientation drivers feel after an accident. [...]