IM chatting gets heavy in John Hancock ads
Creativity
As Kenneth Hein mentioned over on BrandFreak, sports fans sit through the same commercials over and over at this time of year. During the baseball playoffs, the new "Cursor" ads [...]
Pedroia defeats Goliath in new Dunkin’ spot
Creativity
American League MVP Dustin Pedroia of the Boston Red Sox enhances his performance with a turbo-shot-infused Dunkin' Donuts iced coffee in this spot by Hill, Holliday. The Biblical theme caught [...]
Chili’s: our meals are tastier than cardboard
Creativity
Commercial directors know how difficult it can be to make food look appealing in ads. That's no problemo in Hill, Holliday's latest campaign for Chili's, which features some intentionally unappetizing [...]
Liberty Mutual’s quirky ad family needs help
Creativity
Liberty Mutual poses some heavy questions about "doing the right thing" in this latest ad from Hill, Holliday, part of the insurer's ongoing Responsibility Project. I'd like to save the [...]
Are Dunkin’ Donuts better for you than TV?
Creativity
Hill, Holliday calls this Dunkin' Donuts spot "Tractor Beam," but that freaky TV seems to be channeling (ha!) Poltergeist more than Star Trek, as it pulls the kids toward the [...]
In down times, the lottery’s bigger than ever
Creativity
Could the slumping economy drive a renaissance in lottery advertising and spur sales as the newly unemployed seek quick fixes for their money woes? The question hadn't crossed my mind [...]