LG Asked for ‘Mom Confessions,’ and Moms Delivered
Creativity
LG launched its #MomConfessions campaign earlier this year with a series of cynically amusing TV spots, and since then, real moms have started to get in on the confessional action. [...]
3 Agencies Jockey for Cigna’s Ad Account
Brand Marketing
A trio of agencies is preparing for final presentations in a review of Cigna's creative business, according to sources. Sources identified the finalists as McCann Erickson, Grey and DDB. Avidan [...]
TripAdvisor Launches Another Creative Review [Updated]
Brand Marketing
TripAdvisor is looking for another creative agency less than a year after it said it hired The Fantastical, a start-up agency founded by former Mullen group creative directors Michael Ancevic [...]
Dunkin’ Donuts’ New Vine Spots Play on Super Bowl Memories
Performance Marketing
Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push.
Major League Baseball Is Trying Hard to Expand Its Fan Base With Social and Video Integrations
Brand Marketing
Major League Baseball and MTV are creating a glitzy field of dreams designed to lure the 12-34 demographic by fusing the game with popular culture in a highly immersive way.
Liberty Mutual Heads to Havas Worldwide, Optimedia
Brand Marketing
Liberty Mutual represents a big win for Havas Worldwide's New York office, six months after leadership changes at the shop.