Alt Image Text

You Need to Speak Emoji to Understand This Anti-Drug Campaign

Brand Marketing

If you can't figure what these billboards mean, you're probably terrible at decoding emoji, and you're probably not a teenager. But that's OK, because the new campaign from the Partnership [...]


Alt Image Text

When Clients Let Media Agencies Take Risks, Good Things Happen [Updated]

Brand Marketing

After sifting through hundreds of entries, Adweek is happy to present the 18 winners of the 2014 Media Plan of the Year competition. Creativity, innovation and risk-taking set these successful [...]

Alt Image Text

Is Vine’s Loop Counter Useful or ‘Weird’ Marketing Math?

Performance Marketing

Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in [...]

Alt Image Text

Adweek’s Busiest Advertising Week Ever: Brand Genius, the Clio Awards, and a New Honor for Cause Marketing

Brand Marketing

Advertising Week kicks off in New York today, as does one of the most ambitious weeks in Adweek’s history.

Alt Image Text

Lisa Sherman Is the New CEO of The Ad Council

Brand Marketing

The board of directors for The Ad Council, the largest producer of public service ads in the U.S., has hired Lisa Sherman as president and CEO. Sherman, who starts Nov. [...]

Alt Image Text

IPG Kills Rogue Unit Dedicated to Cadillac

Brand Marketing

Interpublic Group has killed the Rogue group it established in June 2013 to handle Cadillac's creative business.