You Need to Speak Emoji to Understand This Anti-Drug Campaign
Brand Marketing
If you can't figure what these billboards mean, you're probably terrible at decoding emoji, and you're probably not a teenager. But that's OK, because the new campaign from the Partnership [...]
When Clients Let Media Agencies Take Risks, Good Things Happen [Updated]
Brand Marketing
After sifting through hundreds of entries, Adweek is happy to present the 18 winners of the 2014 Media Plan of the Year competition. Creativity, innovation and risk-taking set these successful [...]
Is Vine’s Loop Counter Useful or ‘Weird’ Marketing Math?
Performance Marketing
Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in [...]
Adweek’s Busiest Advertising Week Ever: Brand Genius, the Clio Awards, and a New Honor for Cause Marketing
Brand Marketing
Advertising Week kicks off in New York today, as does one of the most ambitious weeks in Adweek’s history.
Lisa Sherman Is the New CEO of The Ad Council
Brand Marketing
The board of directors for The Ad Council, the largest producer of public service ads in the U.S., has hired Lisa Sherman as president and CEO. Sherman, who starts Nov. [...]
IPG Kills Rogue Unit Dedicated to Cadillac
Brand Marketing
Interpublic Group has killed the Rogue group it established in June 2013 to handle Cadillac's creative business.