Highlight

8 Notable Startups at SXSW in Recent Years That Were Breakouts or Busts

A year ago, livestreaming app Meerkat made a splash as one of the latest major startups to break out at South by Southwest Interactive. But with growing competition in live video […]

5 Things We Learned at SXSW

South by Southwest Interactive is winding down today, so the brand activations that have taken up parking lots around Austin, Texas, are being disassembled and ultimately will give way to the Music section of the festival running through this weekend. 

Wearable Tech Is the New Social at SXSW

Wearable devices are giving SXSW Interactive veterans something new to talk about this year—thankfully.

GroupMe Joins Foursquare in Skipping SXSW

While South by Southwest Interactive is expected to be a marketing extravaganza next weekend, it's becoming clear that prominent members of tech's Who's Who have other plans.

SXSW Expects 28K Attendees This Year—With or Without a ‘Highlight’

South by Southwest is expecting a crowd of 28,000 for the interactive portion of its 11-day tech, film and music festival, a SXSW rep told Adweek. That's 3,500 attendees more than in 2012 and 9,000 greater than what showed up two years ago.

Social Discovery Apps Strike Out at SXSW

An emerging class of “social discovery” apps—which monitor your location and alert you when you’re in close proximity to people who have similar social media contacts or interests—dominated the hype cycle last week at the South by Southwest Interactive conference.