More and More, Marketers Venture Into Bathroom Humor
Brand Marketing
Call it progress, or clutch your pearls. Bathroom humor that would have been rejected by network standards departments in earlier eras is now sailing through—and going viral.
Hearst Is Staking Its Future on an Editor Turned CEO
Performance Marketing
When SmartMoney made its debut in 1992, it was anything but another staid business magazine. A joint venture of Dow Jones and Hearst Magazines, it mixed humor with provocative stories, [...]
The Cooking Channel Finds Traction in the Marketplace
During this year’s advance buying season, clients and agencies are finally getting to sample the Cooking Channel’s ratings and buy guaranteed inventory after two-and-a-half years in the oven.
Standard Media Index Survey Dings ESPN, MTV, E! for Calendar Year to Date
Ratings, meet results: advertisers were bearish on ESPN during the first half of the year, but they were nuts for the A+E cable group.
Hearst Increases Rate Base for ‘HGTV Magazine’
Performance Marketing
Hearst Magazines appears to have a hit on its hands with HGTV Magazine. The magazine launched with a rate base of 450,000, and today Hearst announced that it would hike its [...]