Good news, Lazybones. If you have electronics and lawn care products to buy this weekend, you might not need to get off your living room sofa.
Marvel and DC aren't the only media companies engineering major crossover events to showcase their biggest properties.Scripps Networks Interactive—home to HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel and Great American Country—is planning a Halloween special featuring talent from many of its channels to air on all six networks.
The next time you need help renovating your home, you may find inspiration from an unusual source: TD Bank.The brand has teamed up with iCrossing and Hearst for "TD Rolling Renovation," a campaign that includes digital, traditional and experiential marketing to promote its home equity loans and lines of credit.
It's tough out of there for TV shows. With so many choices for viewers, increasing competition from digital streamers, not to mention cord cutters, it's never been more challenging for a show to attract, and then keep, an audience.
As a career-long photographer who happens to have an ample white beard, Mike Spiegel—sorry, make that Santa Mike Spiegel—can tell you all about the economics of the man in the red velvet suit. Several years ago, Spiegel was booked to appear as Santa at the visitors' center of Pez candy headquarters in Orange, Conn., and he's watched the gig grow ever since.
Another TV company is diving into TV Everywhere, with Scripps Networks Interactive now offering livestreaming of HGTV, Travel Channel, Food Network, DIY Network and Cooking Channel.
Good Morning America co-host Lara Spencer credits her mother with influencing her penchant for unearthing decorating treasures. "I have been yard sale-ing and hunting for treasures since I was a very little girl," says the Garden City, N.Y., native.
Usually by the time a TV franchise hits its 16th year, it has begun running on fumes. But not HGTV's House Hunters, which is going stronger than ever, with the franchise's ratings up 8 percent this year.
The Food Network, which unveiled a virtual buffet of new shows Wednesday, wants to make sure nobody goes away hungry. Together with sister network Cooking Channel, the two Scripps networks will offer a staggering 40 new series, 30 returning shows and 15 specials.
Call it progress, or clutch your pearls. Bathroom humor that would have been rejected by network standards departments in earlier eras is now sailing through—and going viral.