After visiting 123 countries, it is safe to say that Michael Clinton, marketing president and publishing director of Hearst Magazines, is at home pretty much anywhere on the planet—and, it seems, he's brought much of the world back home with him.
For over a decade, Hearst has distinguished the publishers of its top-performing titles during the annual Tower Awards.
This past Monday at Hearst's yearly company-wide sales meeting, Hearst Magazines president, marketing and publishing director Michael Clinton announced the winners of the Tower Awards, which are given annually to the company's best-performing titles. This year, the honorees included Good Housekeeping, Town & Country, Elle Décor, HGTV Magazine and Harper's Bazaar.
HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hits newsstands Oct. 22, will let readers shop and share from the pages using technology from digital watermarking provider Digimarc.
This afternoon at its New York headquarters, Hearst Magazines held what it’s calling “the very first magazine Upfront,” where it showcased new content for the coming year for an audience of media buyers and marketers.
Hearst Magazines appears to have a hit on its hands with HGTV Magazine. The magazine launched with a rate base of 450,000, and today Hearst announced that it would hike its rate base to 700,000 with its January/February 2013 issue and again to 800,000 copies with its July 2013 issue.
Hearst has given the green light to HGTV Magazine, once again bucking trends by launching a print magazine in a weak market.
Hearst’s decision to launch a magazine based on home-improvement television network HGTV seems to be paying off.