Hewlett-packard

Inside the Delicate Mechanics of Marketing Mr. Robot’s Second Season

USA Network used to be best known for "blue skies" procedurals. But the network's signature show is now Mr. Robot, its Golden Globe-winning dark drama about a group of hackers (led by Rami Malek and Christian Slater) intent on bringing down one of the world's biggest conglomerates.

SapientNitro Will Bring the World of Avatar’s Pandora to Life

Publicis Groupe agency SapientNitro has entered into a multiyear deal with James Cameron's Lightstorm Entertainment and 20th Century Fox to bring a digital Avatar experience to life. The project will kick off before the second film debuts in 2018 and extend through the release of the next four sequels.

Facetime: Star-Studded Affairs From Advertising Week to The Clio Awards

Advertising Week 2015 proved to be a star-studded week complete with A-list media players like Sheryl Sandberg and Tim Armstrong, as well as Hollywood celebs like Jessica Alba and Snoop […]

TaylorMade’s Live Product Video Seems Teed Up for Social

TaylorMade aims to see if product demonstration videos—long an online staple for golf marketers—can be socialized in a live capacity.

This New York Anti-Agency Helps Clients Like HP Do Good in the World

Specs Who (From left) Sean Donovan, strategy director; Jeff Smith, chief innovation officer; Rob Holzer, co-founder and CEO; and Nancy Elder, co-founder and chief strategy officer What Creative agency

This Startup Agency Counts Michelle Obama Among Its Clients

Specs Who (L. to r.) Joe Perello, co-founder and managing partner; Doug Spitzer, partner and CCO; Arie Kovant, co-founder and managing partner What Full-service agency Where New York office

CEOs Add Creative to Their Mandates

In a string of recent and ongoing advertising reviews, marketing is getting a seat at the CEO table.

Hewlett-Packard Confirms Agency Selection

For once, familiarity bred contentment. Hewlett-Packard, after considering a bevy of non-roster shops to handle global advertising for its personal computers, has selected BBDO, a roster shop that already creates ads for printers and corporate image efforts, according to sources. Global media spending on the PC assignment is estimated at $120 million.

Four Agencies Advance in Global HP Review

The anticipated cut in Hewlett-Packard’s global creative review for its personal computers has finally come down. It feels more like a trim than a buzz cut, however.

5 Shops Reach Finals in Global HP Review

In Hewlett-Packard’s global creative review for its personal computing division, it apparently helps to know Eric Keshin.