Inside the Delicate Mechanics of Marketing Mr. Robot’s Second Season
USA Network used to be best known for "blue skies" procedurals. But the network's signature show is now Mr. Robot, its Golden Globe-winning dark drama about a group of hackers [...]
Four Agencies Advance in Global HP Review
Brand Marketing
The anticipated cut in Hewlett-Packard’s global creative review for its personal computers has finally come down. It feels more like a trim than a buzz cut, however.
5 Shops Reach Finals in Global HP Review
Brand Marketing
In Hewlett-Packard’s global creative review for its personal computing division, it apparently helps to know Eric Keshin.
Business Is Slow for PC Makers
Performance Marketing
Hewlett-Packard and Dell, the world’s two largest computer manufacturers, are reporting that their business has taken a hit from a slowdown in consumer sales in the first few months of [...]
IT Firms Seek Conflict-Free Tantalum
Performance Marketing
Securing the supply chain for electronics just got trickier. A new U.S. law is compelling companies to prove tantalum, tin, tungsten, and gold used in their products comes from conflict-free [...]
HP can turn babies into human cannonballs
Creativity
Hewlett-Packard has come out with this well-crafted and surprisingly scenic new spot for its Web-connected printers, which have gotten so powerful, they can make a baby haul ass across the [...]