Designer Selling Complete Brand Identity for $18,000 (Product Not Included)

Can you build a complete brand identity for a company before you even know what kinds of products it will sell? Ben Pieratt, a designer and co-founder of Svpply, is trying just that with Hessian, a fully designed brand he created from scratch, and which he is now selling for $18,000. All the buyer has to provide is the product. Your $18,000 gets you the following: • Name • URL • Twitter account • Tumblr account • 20+ logo and other designs • 10+ T-shirt designs • 8 repeating patterns • 1 website theme • 1 app user interface theme • 5 app icons • Brand book w/guiding principles • 30 hours custom design time (for transitioning the brand to buyer's needs)