Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president Michael Sussman.
Foursquare is rolling out its self-service ads for all companies after letting some 800 merchants test the platform in the last two months.
As the sharing economy matures, players like Zipcar are getting schooled in the fine art of customer service. The Avis-owned car-sharing pioneer has been hounded by online consumer complaints even as it aggressively expands its fleet and locations.
This week, Hertz fooled people with a hot new ski accessory, Axe compared the relative attractiveness of firemen and astronauts, and Samsung showed that its washing machine holds up to the most "grizzly" loads.
The season's most amazing new winter accessory has turned out—for better or worse—to be a deviously clever ad campaign in disguise.
You almost have to feel bad for car-rental companies. OK, wait—not in the fiscal sense. Enterprise Holdings (parent of the Alamo, Enterprise and National brands) did $2.2 billion in business for Q3 2012 (up 34 percent over last year) and posted profits of $171 million.
Time to look in on how Foursquare’s numerous brand partners are testing "promoted updates,” the geo-social platform’s first-ever advertising product that was launched last week.