Hershey’s Take 5 Gave Festivalgoers at Governors Ball Cool Backdrops for Instagram
Brand Marketing
If you arrived at Governors Ball, the annual music festival on Randall's Island in New York City, this past weekend via the Manhattan Ferry entrance, you may have seen shipping [...]
Accounts in Review: The Media Searches Keep Piling Up
Brand Marketing
As a media agency these days, you're either under siege or flush with opportunity. It became clear this week that Visa and Coty are searching for agencies to handle their [...]
Accounts in Review: Suddenly, It’s Raining Cruise Line Searches
Brand Marketing
Agencies looking for a cruise line account suddenly have choices. If Royal Caribbean isn't inviting enough, why not give Norwegian Cruise Line a go? And since they're in play at [...]
Accounts in Review: GNC Does an About-Face in Unbundling Its Ad Business
Brand Marketing
GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year. In early 2014, the retailer consolidated its creative and [...]
Hershey Will Add to Its Roster of Creative Agencies
Brand Marketing
The Hershey Co. has launched a search to expand its agency roster beyond Arnold and Havas Worldwide. The confectionery giant is in the early stages of meeting with agencies, confirmed [...]
Arnold N.Y.’s New President Is a Seasoned Account Man
Brand Marketing
Before venturing into digital startups, Peter Grossman, Arnold's new president in New York, spent more than a decade in account management at JWT.