Hershey

Hershey’s Take 5 Gave Festivalgoers at Governors Ball Cool Backdrops for Instagram

If you arrived at Governors Ball, the annual music festival on Randall's Island in New York City, this past weekend via the Manhattan Ferry entrance, you may have seen shipping containers that had been transformed by street artists into murals. 

How This Mad Men Co-Producer Made Don Draper’s Work Believable

Josh Weltman, a co-producer of Mad Men, created most of the ad campaigns seen on the show. Beginning as an art director in the '80s, Weltman went on to be a creative director at West Coast agencies on brands including Taco Bell, Doritos and Microsoft.

Accounts in Review: CVS’ Media Search Follows a Creative Shift

Another year, another search. Fourteen months after shifting its creative account from Arnold to BBDO, CVS is reviewing its media business. Like its 2014 search, the company is using Pile […]

Accounts in Review: Insurers Get the Urge to Search

Don't look now but insurers that collectively spend more than $200 million in media annually are in the midst of creative searches. New York Life was the latest to surface, […]

Accounts in Review: Coke Joins the Long List of Media Searches

The media account frenzy continues. A week after searches for Visa and Coty surfaced, Coca-Cola bubbled up with a review of its U.S. media business. Spending on the account grew […]

Accounts in Review: The Media Searches Keep Piling Up

As a media agency these days, you're either under siege or flush with opportunity. It became clear this week that Visa and Coty are searching for agencies to handle their […]

Accounts in Review: Suddenly, It’s Raining Cruise Line Searches

Agencies looking for a cruise line account suddenly have choices. If Royal Caribbean isn't inviting enough, why not give Norwegian Cruise Line a go? And since they're in play at […]

Accounts in Review: GNC Does an About-Face in Unbundling Its Ad Business

GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year. In early 2014, the retailer consolidated its creative and […]

Hershey Will Add to Its Roster of Creative Agencies

The Hershey Co. has launched a search to expand its agency roster beyond Arnold and Havas Worldwide. The confectionery giant is in the early stages of meeting with agencies, confirmed Anna Lingeris, senior manager, brand public relations and consumer engagement at Hershey.

Arnold N.Y.’s New President Is a Seasoned Account Man

Before venturing into digital startups, Peter Grossman, Arnold's new president in New York, spent more than a decade in account management at JWT.