Heritage brands

Twinkies Are Back! Now What?

When Hostess Twinkies return to store shelves next month, they’ll epitomize one of branding’s rarest feats: a return from the dead.

How London Fog Lost Its Mad Men Cool

There’s a memorable moment in episode 512 of Mad Men in which Don Draper tells a bunch of stone-faced executives from Dow Chemical how he grabbed near-total market share for one of his clients. “We had London Fog raincoats,” he says.