A simple question elicited varied responses today during a panel presentation at the 4A's Transformation conference: What work do you admire and why?
App-choo! Boutique OTC pharma company Help Remedies and production house Tool of North America present a tongue-in-cheek Facebook app called "Help, I have the flu" that lets users figure out which of their friends infected them with the bug—or are most likely to do so.
How nice of Help Remedies, the pharma boutique with the crazy advertising, to send David Petraeus some headache medicine this week. And how nice it was last week when Help sent Mitt Romney some anti-nausea pills. Help Remedies is all about being nice.
CANNES, France—Droga5 in New York was honored with the Grand Prix for Good here tonight for helping to develop an unusual new product for pharma boutique Help Remedies: an adhesive bandage that could save someone's life.
Help Remedies is always amusing. The pharma boutique, known for its strange and compelling advertising, can liven up even the most tedious of media communications—the new-product press release. "Help I'm Nauseous is not deviled egg flavored" was the subject line of the just-released release. See the whole thing after the jump. Unlike most PR missives, it won't leave you feeling queasy.
Help Remedies, maker of products like Help I have a headache (painkiller medicine) and Help I've cut myself (adhesive bandages), knows a thing or two about creating an unsettling mood. Its "Take less" campaign featured a pair of giant lips attached to a man's stomach attempting to eat an enormous pill.
Next time you cut your finger and need an adhesive bandage, you could save someone's life in the process. Not your own life, of course—unless that paper cut is particularly deep. You could save someone else's life—someone who needs a bone-marrow transplant—thanks to Graham Douglas, a creative at Droga5. Douglas has come up with an ingenious way of spurring marrow-donor registrations—he's getting Help Remedies to package donor kits with its adhesive bandage products. All you need is a drop of blood to complete the registration—a drop that may well be available if you're reaching for a bandage. Help Remedies—whose strange and compelling advertising we've written about before—introduced the product on Monday. It's called "Help I've cut myself & I want to save a life." For Douglas, it was very personal project. In 2002, his identical twin brother was diagnosed with leukemia. He received a life-saving bone-marrow transplant and made a full recovery—something Douglas hopes to see for more of the 10,000 people in the U.S. who need marrow transplants each year. See some more images after the jump. And expect some typically quirky Help Remedies advertising for the product in the coming weeks.
GENESIS: Richard Fine and Nathan Frank felt that pharmaceutical products and their marketing were needlessly complex, wasteful and confusing. They wanted to make simpler drugs, give them simpler names, put them in more inviting packaging, and sell them with more interesting ads.