What Advertising Do You Admire and Why?
Brand Marketing
A simple question elicited varied responses today during a panel presentation at the 4A's Transformation conference: What work do you admire and why?
Ad of the Day: Help Remedies
Brand Marketing
Help Remedies, maker of products like Help I have a headache (painkiller medicine) and Help I've cut myself (adhesive bandages), knows a thing or two about creating an unsettling mood. [...]
Droga5 Creative Invents Adhesive Bandages That Save Lives
Creativity
Next time you cut your finger and need an adhesive bandage, you could save someone's life in the process. Not your own life, of course—unless that paper cut is particularly [...]
The Spot: I Want a New Drug
Brand Marketing
GENESIS: Richard Fine and Nathan Frank felt that pharmaceutical products and their marketing were needlessly complex, wasteful and confusing. They wanted to make simpler drugs, give them simpler names, put [...]
Anti-Insomnia Ads May Give You Nightmares
Creativity