Hello Flo

Ad of the Day: Aunt Flo Comes to Town, and Is Comically Busy, in HelloFlo’s Latest

HelloFlo, famed for its comic, disruptive ads about feminine hygiene products—see "Camp Gyno" and

In Acquiring HelloFlo, SheKnows Media Is Getting a Viral Content Machine

You may not have purchased feminine-hygiene products from HelloFlo, but you've probably heard of the company.

HelloFlo’s Creative Team Is Back With an Ad About a ‘Fitbit for Your Vag’

From HelloFlo founder Naama Bloom and writer Sara Saedi (who penned HelloFlo spots "Postpartum: The Musical" and "The Period Fairy") comes another quirky, humorous look into the anonymous world of ladyparts problems.

These Empowering Ads Were Named the Best of #Femvertising

Brands using advertising as a way to challenge gender norms and empower women may not be new, but an award celebrating that work is.

Move Over, Tooth Fairy. HelloFlo Tells the Story of the Period Fairy in ‘Vagical’ New Ad

In the pantheon of mythical creatures, one character has been curiously lost to history, though not to herstory—the Period Fairy, who visits girls when they get their first period.HelloFlo tells the Period Fairy's story in this short mockumentary featuring a girl who investigates the mythology, and gets the Tooth Fairy, Cupid, Santa Claus and more to explain their colleague's mysterious exit from the scene.

Ad of the Day: Hello Flo Targets Moms With Painfully Funny ‘Postpartum: The Musical’

Hello Flo is growing up—sort of.

The ‘Camp Gyno’ Girl Is Back in a Remarkable Trailer for Her Father’s New Book

You remember "Camp Gyno," the 2013 viral video for tampon subscription service Hello Flo in which the first girl to get her period at summer camp becomes a tyrant, dispensing products and advice like she's dealing drugs.The star of the ad, Macy McGrail, was a big part of its success. (It has almost 10 million YouTube views to date.) She had just the right mix of adorableness and menace, and made the character hilarious and memorable.Well, now McGrail is back in another interesting ad—an almost three-minute, impressively cinematic trailer for a book called Surviving Middle School, which her father, Dave McGrail, has published as a kind of entertaining guide book for 4th to 7th grade girls.

Adweek’s Top 5 Commercials of the Week

This week, girls rule with a powerful spot from Pantene urging women to stop mortgaging their authority with overuse of the phrase "I'm sorry," and a period piece with a precocious pre-teen sets a new humor benchmark for menstrual marketing. 

Girl Fakes Getting Her Period, and Pays the Price, in Hilarious New Ad From Hello Flo

Hello Flo, a tampon subscription service, had a major advertising hit last summer with "Camp Gyno," a hilarious long-form spot about a pre-teen girl who becomes a product- and advice-dispensing despot at summer camp after becoming the first girl to get her period.

The 7 Most Inspiring Ad Campaigns for Women in 2013

It's been a great year for women-empowering ads.