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Heinz Ketchup Returns to the Super Bowl After 16 Years With an Ad About Happy Memories

Brand Marketing

America's favorite sporting event is about to get reacquainted with America's Favorite Ketchup. Heinz Ketchup will return to the Super Bowl on Feb. 2 with a 30-second commercial from Cramer-Krasselt [...]


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Top 10 Commercials of the Week

Brand Marketing

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With Winter Coming, Heinz Tries to Warm You Up With a Bowl of Soup

Creativity

Most folks are lapping up this Heinz Classics Soup spot from London ad agency AMV BBDO and director Jeff Labbe. Frankly, I'm not stirred. "I Love Winter" depicts an oh-so-average [...]

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Heinz ketchup ads do fine without the bottle

Creativity

This Heinz spot from AMV BBDO in London is right about one thing: Holding an invisible glass bottle upside down while you pretend to slap the bottom of it is [...]