Sorry, "Weiner Stampede" fans. Heinz Ketchup, makers of last year's much-loved, dachshund-filled Super Bowl commercial, is sitting out this year's game.
We haven't heard much from the Advertising Standards Authority for a minute, but our fun-ruining homies across the pond haven't lost a step. This time, the British ad watchdog's target is a Heinz ad in which people use empty bean cans as drums—which nine viewers considered an unsafe practice that shouldn't be encouraged on TV. The ASA agreed with the complaints, and banned the ad, saying people could cut themselves on the empty cans. Given that the video starts with a tutorial on how to make bean-can drums, which includes taping over the sharp edges, I'd say Heinz covered their bases pretty well here.
While most people were kicking back, relaxing and watching the Super Bowl over the weekend, software company Lucid and insights platform Qualtrics were conducting a study to determine the most […]
No Super Bowl would be complete without a few furry friends filling the screen, and this year's Big Game was no different. The use of adorable baby animals has always […]
Heinz's Big Game spot is going to the dogs—literally. The company today released its 2016 Super Bowl spot from creative shop David in Miami. The 30-second ad, part of a larger campaign called "Meet the Ketchups," is meant to introduce Heinz's family of condiments to consumers and will air during the third quarter.
As proof that time makes fools of us all, an out-of-date Heinz ketchup QR code sent unsuspecting German man David Korell to a hardcore pornography site. The code was part of a Heinz contest which let consumers design their own labels. That ended last year, and when Heinz let the website expire, porn company Fundorado stepped in and bought it.
The grocery game, already led by a handful of corporations with sprawling brand portfolios, is about to get a beefier new player. Kraft Foods and Heinz announced today they will merge to form The Kraft Heinz Company, with an estimated $28 billion in annual revenue and eight $1 billion brands.
Not long ago, packaged-goods brands were accused of being slow movers in digital. Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs with real-world data.
Heinz Ketchup walks the line between humorous and heartfelt in its first Super Bowl ad in 16 years, an extended version of which hit the web Thursday.