Heinz Is Skipping the Super Bowl, but Has This Idea for the Monday After
Brand Marketing
Sorry, "Weiner Stampede" fans. Heinz Ketchup, makers of last year's much-loved, dachshund-filled Super Bowl commercial, is sitting out this year's game.
Kraft Heinz Calls a Review of All Creative Assignments
Brand Marketing
When Kraft and Heinz united a few months ago, industry watchers expected an agency shakeout.
Heinz Is Very Sorry for Ketchup Bottle’s QR Code That Led to a Porn Site
Creativity
As proof that time makes fools of us all, an out-of-date Heinz ketchup QR code sent unsuspecting German man David Korell to a hardcore pornography site. The code was part [...]
Kraft Foods and Heinz Will Merge to Create a $28 Billion Grocery Powerhouse
Brand Marketing
The grocery game, already led by a handful of corporations with sprawling brand portfolios, is about to get a beefier new player. Kraft Foods and Heinz announced today they will [...]
CPG Marketers Are Going Digital With Loyalty Programs
Brand Marketing
Not long ago, packaged-goods brands were accused of being slow movers in digital. Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs [...]
Heinz Ketchup Hums Itself a Happy Tune in Its Return to the Super Bowl
Brand Marketing
Heinz Ketchup walks the line between humorous and heartfelt in its first Super Bowl ad in 16 years, an extended version of which hit the web Thursday.