Ad of the Day: Bond Gets a New Sidekick in W+K’s Entertaining Swan Song for Heineken
Brand Marketing
Another day, another James Bond movie, another dapper chase scene of a Heineken commercial—but with a new kind of hero. Daniel Craig bookends this new 90-second, high-octane ad—from Wieden + [...]
Heineken Wants to Show You the Coolest Shops and Restaurants in 5 Cities
Brand Marketing
For the past six years, Heineken has enlisted 100 culture and fashion influencers across the country to quietly hawk beer. Well, kind of.
Heineken Taps Publicis As New Creative Lead Agency 2 Weeks After W+K Exit
Brand Marketing
Publicis Worldwide will assume lead global creative responsibilities for the Heineken brand, following the split between the world's third-largest brewer and Wieden + Kennedy two weeks ago.
With Better Targeting, Alcohol Brands Bet Big on Digital
Performance Marketing
For years, beer and spirits brands steered clear of digital marketing and social media because of challenges in making sure posts do not break strict regulations by pitching underage consumers.
Why the Timing of the Heineken-Wieden Split Is Particularly Unfortunate
Brand Marketing
It's a case of bad timing.
How Heineken’s Special Blend of Storytelling and Science Won the Day
Brand Marketing
Most marketers are thrilled when they get top recognition once at the Cannes Lions International Festival of Creativity, never mind taking the Marketer of the Year award home twice in [...]