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7 Campaigns Honored for Creative Excellence in Sports Advertising at the Clio Sports Awards

Brand Marketing

Seven agencies walked away with Grand Clio awards Thursday night in New York at the third annual Clio Sports Awards honoring creative excellence in sports advertising and marketing.


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Neil Patrick Harris Tries to Explain Why Heineken Light Is St. Patrick’s Day’s Official Beer

Creativity

Neil Patrick Harris might be the best possible pitchman for Heineken Light, given that both are known for being versatile and unintimidating, but is the actor up to the challenge [...]

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Ad of the Day: Heineken Found the Perfect Victim for This Hilarious Soccer Prank

Brand Marketing

Yeah, pranks are a bit passé. But a good one is still plenty entertaining, and this Heineken stunt from Publicis Italy is worth it—because the victim, who awesomely thinks he's [...]

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Ad of the Day: Women Hunt for Heroes Who Aren’t Drunks in Heineken’s Night Ballad

Brand Marketing

I'm holding out for a hero 'til the end of the night. He's gotta be strong, and he's gotta be fast, and he's gotta be fresh from the fight ... [...]

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This L.A. Agency Has a Sharp Eye for Celebrity Branding … and Icelandic Art

Brand Marketing

In 2011, three Hollywood media veterans joined forces to start a social agency. Disney exec Oliver Luckett, WME’s Ari Emanuel (who served as inspiration for Ari Gold in HBO’s Entourage) [...]

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What Advertisers Are Getting Wrong About Programmatic

Brand Marketing

Specs Current gig Vp of strategy at TubeMogul Previous gig Head of technology at Ikon Communications Age 35