Power Players: From Euro 2020 to the Olympics, Sponsors Compete With Athletes’ Own Brands
Cristiano Ronaldo and Coca-Cola are only following Michael Jordan and Reebok's lead.
Benicio del Toro Shows How to Act Like You Love Crappy Gifts in Heineken’s Holiday Ad
Creativity
Nothing says "family" like pretending to love the terrible gifts your relatives have gotten you for the holidays. That, at least, is the basic premise of a new 30-second Christmas [...]
Heineken Made an HR Campaign That’s as Cool as Any Consumer Ads It’s Done
Creativity
Oh, the places you'll go! In 2013, Heineken scored a bronze Lion at Cannes with "The Candidate," an internship contest that generated a whopping 1,734 global entries. Now, the brand is back [...]
Check Out Heineken’s Eye-Popping Art Project at the Abandoned Miami Marine Stadium
Creativity
Heineken and Publicis New York show their can-do spirit in a video that celebrates Miami Marine Stadium. The landmark structure on Biscayne Bay hosted world-class powerboat races, concerts and other [...]
Heineken, KLM Finally Figured Out How to Serve Freshly Tapped Draught Beer on an Airplane
Creativity
If you think C-suiters are pompous and obnoxious when they're stone-cold sober with their feet on the ground, imagine how they'd carry on after loosening up with a few Heinekens [...]
Ad of the Day: Heineken Honors the Odd Ideas That Can Spark a Downtown Revitalization
Brand Marketing
If you've lived or worked in a downtown as it came back from the brink of blight, you know that one bold business idea can be the tipping point. Whether [...]