Specs Who (L. to r.) Chief innovation and strategy officer Arwa Mahdawi, global CEO Sean Cummins and CCO Todd Irwin What Full-service ad agency
Global independent ad agency Cummins & Partners today announced it has acquired Brooklyn, N.Y.-based creative agency dc3. The acquisition is part of the agency's strategy to expand its global brand after officially opening in New York, and subsequently Toronto, about six months ago.
Heidi Klum is a renowned entrepreneur. But she hasn't really had a business idea that's—how should I put this?—really, really silly. Until now.
The Clio Image Awards drew big crowds at New York’s Plaza Hotel, including Project Runway superstars Tim Gunn and Heidi Klum. Across town, A+E Networks held its upfront presentation for […]
Advertising collided with fashion and beauty at the second annual Clio Image Awards, a star-studded event honoring exceptional creative work Tuesday night.
A new sizzle reel designed to raise Lifetime’s brand profile ahead of the 2014-15 upfront season may look awfully familiar to the people who developed a certain nerve-jangling hotel campaign that bowed last summer.
Heidi Klum is the latest person who doesn't eat Hardee's/Carl's Jr. to film an ad for the fast-food chain. The spot, from 72andSunny, which spoofs The Graduate for whatever reason, has Klum chowing into a Jim Beam Bourbon burger in front of a younger man (and his pathetic attempt at a mustache) while the voiceover sort of compares the experience to losing one's virginity. Gross. What they should compare it to is unhinging your jaw like a boa constrictor. That burger is as big as Heidi's head. Beyond that, ads like this are destined to underperform, in a way. As an audience, either we don't pay attention to the burger because of Heidi's fabulous body, or we do pay attention to it and, well, that's weird and off-putting. If Morgan Spurlock taught us anything, it's that fast food can't be sexy. Period. The spot was directed by H.S.I.'s Chris Applebaum and edited by Will Hasell of Arcade Edit.
So AOL has named Susan Lyne CEO of its brand group. This move is intriguing for numerous reasons. Among them are: How many CEOs can one company have? AOL already has Tim Armstrong, who is CEO of the company, and Ned Brody, who's CEO of AOL Networks.
A word of warning for anyone who's thinking about visiting New York's new, state-of-the-art linear park The High Line: you'd better dress for the occasion.