Already Hot in Australia, This Agency Means Business After Opening in New York
Brand Marketing
Specs Who (L. to r.) Chief innovation and strategy officer Arwa Mahdawi, global CEO Sean Cummins and CCO Todd Irwin What Full-service ad agency
Seeing Spots: Lifetime Branding Effort Looks an Awful Lot Like Splashy Hotel Ad
A new sizzle reel designed to raise Lifetime’s brand profile ahead of the 2014-15 upfront season may look awfully familiar to the people who developed a certain nerve-jangling hotel campaign [...]
Heidi Klum Is Mrs. Robinson in Carl’s Jr.’s Weird Spoof of The Graduate
Creativity
Heidi Klum is the latest person who doesn't eat Hardee's/Carl's Jr. to film an ad for the fast-food chain. The spot, from 72andSunny, which spoofs The Graduate for whatever reason, [...]
So, Susan, What’s Your Video Plan for AOL?
Performance Marketing
So AOL has named Susan Lyne CEO of its brand group. This move is intriguing for numerous reasons. Among them are: How many CEOs can one company have? AOL already [...]
Lifetime Turns the High Line Into a Public ‘Runway’
A word of warning for anyone who's thinking about visiting New York's new, state-of-the-art linear park The High Line: you'd better dress for the occasion.
Heidi Klum Gets Naked for Latest ‘Project Runway’ Ad
Creativity
The show is all about clothes, but Heidi Klum's new ad for the ninth season of Lifetime's Project Runway does away with them entirely—save for a pink tie, which she's [...]