Facetime: New York Fashion Week Parties
Brand Marketing
This week, New York Fashion Week took over the town, and the hottest magazines were around to toast the celebration. Harper's Bazaar hosted its annual Bazaar Icons event at the [...]
How Hearst’s New Trend-Predicting Platform Will Benefit Advertisers
Performance Marketing
For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from [...]
How Hearst Turned an 8-Year-Old Recipe Website Into a Social Video Heavyweight
Performance Marketing
Unicorn Bark. Breakfast Ramen. Boozy Skittles Slushies. While these might sound like the culinary fantasies of a stoned college student, they're actually the titles of short-form recipe videos created by [...]
Esquire’s New Editor Wants to ‘Reimagine the Way Fashion Can Be Done’
Performance Marketing
Specs Current gig Editor in chief of Esquire; editorial director of Town & Country Previous gig Editor in chief of Town & Country Age 46
The 2016 Digital Content NewFronts Were Defined by Partnerships
In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek
Channing Tatum Heats Up Hearst’s Pitch to Advertisers With ‘Magic Mike Live’ Teaser
Performance Marketing
Some might say it was a magical Wednesday evening at the first-ever Hearst Magazines Digital Content NewFront House Party at Hearst Tower in New York.