Hearst

Cosmopolitan’s New Editor Is Bringing Her Health and Digital Know-How to Hearst

Specs Who Michele Promaulayko  Current gig Editor in chief of Cosmopolitan and editorial director of Seventeen Previous gig Editor in chief, Yahoo Health

IAB Announces Schedule for 2017 Digital Content NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.

Hearst Is Launching a 10-Person Team Tasked With Building Voice-Activated Experiences

Good Housekeeping's December issue

How Hearst’s Executives of the Year Are Building a Magazine Company for the Future

If Hearst Magazines had a theme song, it might be the 1966 Motown classic "It Takes Two." Because if there's anything that can be credited for the 129-year-old publisher's enduring success in the often-perilous magazine business, it's Hearst's appreciation for the power of partnerships—whether with competitors, advertisers or even the partnership of its two to

A+E Networks Expands Its Branded Content With Hearst Magazines Digital Deal

One week after A+E Networks took branded content to a new level by co-producing a new "fully-shoppable" Lifetime lifestyle/home entertainment series with Wayfair, the company is making another big branded content push.

Hearst Previews New Content and Sponsorship Opportunities at MagFront

When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront.

iCrossing’s Chief Content Officer Says There Are Too Many Branded Content Players

Specs Current gig Chief content officer, iCrossing Previous gig Co-founder, Novel, The New Republic's in-house agency Age 37

Esquire Brings Back Satirical Magazine SPY to Make You Laugh, Not Cry, Over the Election

Does this election feel different to you?

Facetime: New York Fashion Week Parties

This week, New York Fashion Week took over the town, and the hottest magazines were around to toast the celebration. Harper's Bazaar hosted its annual Bazaar Icons event at the […]

Hearst’s New Content Platform Is Part News Feed, Part Art Installation

As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept.