Healthination

IAB Announces Schedule for 2017 Digital Video NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.

HealthiNation Tells Advertisers Its Viewers Aren’t Just Browsing, They’re Finishing Videos

Though it's one of the smaller presenters during the Digital Content NewFronts, health video startup HealthiNation has a compelling case to make to advertisers: Its audience is watching for a reason.

HealthiNation Pitches Media Buyers on Mobile Lifestyle Video

For its first Digital Content NewFronts presentation, video startup HealthiNation kept its pitch short and sweet.

Questionable Traffic Seems to Follow This Video Company Everywhere

In mid-2012, the online content/distribution firm Touchstorm was pushing further into original Web video, particularly for its lifestyle site Howdini. Like many in the industry, Howdini was attracting solid CPMs but struggled to get enough views.