Healthcare

Vice Is Launching a New Channel Focused on Healthcare as It Inevitably Changes

The state of the world's healthcare systems is officially punk rock, at least by Vice's standards.

Y&R Looks to Build on Its Momentum With New Global President and Other Key Hires

David Patton has been named global president of Y&R, effective January 2017. Patton will be based in the London office and will report to the agency's global chief executive David Sable.

CVS Health’s Marketing Chief on Turning the Pharmacy Brand Into a Healthcare Player

When CVS Health announced two years ago it will no longer sell or stock tobacco-related products, it was a game-changing move for the Woonsocket, R.I.-based brand, one that even received accolades from first lady Michelle Obama.

Here’s How the 2 Biggest Players in the Battle of the Drugstores Stack Up Head-to-Head

Drugstores have exploded into a $252 billion business in the United States, and with over 11 million Americans coming into the healthcare system via Obamacare so far this year, it's only going to get bigger.

3 Ways to Be More Creative With Healthcare Advertising

Sewer inspector. Embalmer. Gastroenterologist. Tough jobs for sure. But try healthcare advertising for a week.

How to Make Pharma Ads That Won’t Give Consumers a Headache

Jeremy Perrott insists that medical and pharmaceutical creative work can be just as sexy as any other form of advertising—perhaps even more so. And if anyone would know, it's Perrott.

For T-Mobile, Netflix’s Global Surge Is Proof That Unlimited Streaming Is a Vital Strategy


Pfizer and Allergan Agree to $160 Billion Merger, Creating World’s Largest Health Care Company

Two giants of the health care industry, Pfizer and Allergan, announced Monday that they will merge to create the world's largest drug maker in terms of sales. Pfizer will buy Allergan, the maker of products like Botox, for $160 billion. 

Obama’s BuzzFeed Video Has Already Been Viewed More Than 15 Million Times

President Barack Obama wants to spread the word among millennials that the deadline to sign up for healthcare coverage is Feb. 15 (this Sunday).

Healthcare Startup Launches First TV Ad in New York and New Jersey

New York healthcare company Oscar's first television campaign targets new parents who are too frazzled to shop for health insurance.