A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?
Performance Marketing
We are well into Q2, and the pandemic is having a detrimental impact on U.S. marketing spend. How much so? Firm principal Bruce Biegel recently updated some parts of The [...]
‘Tis the Season … for Term Letters in Healthcare
Performance Marketing
Nothing says "happy holidays" like a year-end coverage termination notice. It’s particularly awkward this time of year, because it overlaps open enrollment for commercial, Medicare Advantage and Exchange members. In [...]
In a Contest of Opinions, You’ll Lose — Research in Healthcare Marketing
Performance Marketing
How do you know? It’s a question difficult to answer and defend without supporting data. That’s why research is so important to healthcare marketers.
Direct Marketing: An Rx for Medication Non-Adherence, Part 2
Performance Marketing
Last month, I wrote about the fact that regardless of the condition for which a medication is prescribed, after three to four months, only about 40 to 50 percent of [...]
Vice Is Launching a New Channel Focused on Healthcare as It Inevitably Changes
Performance Marketing
The state of the world's healthcare systems is officially punk rock, at least by Vice's standards.
5 Ways to Get SEO Traffic in a Hard Niche
Performance Marketing
Good SEO never comes easy, but some niches require more work than others. That's painfully obvious if you do business in banking, insurance, healthcare or other fields where each lead [...]