Nike FuelBand and Other Health Wearables Have Branding Issues
If you want to figure out why Nike might be giving up on marketing FuelBand, its wellness tech product that joggers wear on their wrist, numbers from iModerate could provide [...]
Adweek’s Top 5 Commercials of the Week
Brand Marketing
Along with two picks from the steady stream of holiday fare, this week's top commercials embrace the imperfect human body and perfect the art of the selfie. From uplifting to [...]
Colorado’s Keg-Stand Ad for Obamacare Is Probably the Dumbest in the Nation
Creativity
Hey, bro … what's a deductible?
Alberta Gets Gross to Make Germophobes Think Twice About Unprotected Sex
Creativity
When it comes to sex, Alberta seems to be redefining the phrase "getting freaky." Already home to Canada's highest rate of syphilis, the province is now seeing a rise in [...]
Welcome to the New Face of Big Pharma
Brand Marketing
Justin, a 12-year-old with Type 1 diabetes, just started middle school and was bummed he had to regularly check his blood sugar between periods while his pals rushed to the [...]
The World’s Kookiest, Catchiest Anti-Asthma PSAs May Leave You Breathless
Creativity
Remember the "Chimpanzee Riding on a Segway" song from way back in 2010? How about the theme song from Buffy the Vampire Slayer from the 1990s? Parry Gripp was the [...]