Empty Wheelchair Chases People Around a Mall in One of the Meanest Ad Pranks Yet
Creativity
Hand out fliers about the dangers of osteoporosis pretty much anywhere and see what happens. Crumple. Toss. No one reads all those statistics. But chase those same folks with a [...]
Photograph These Ingenious Ads, and You’ll Learn How to Save Kids From Eye Cancer
Creativity
If you take a flash photograph of a child, and one of his or her pupils looks white in the resulting image, it can indicate an eye tumor. In the [...]
A Little Girl With Cancer Wanted to Make Her Own PSA, and It’s Amazing
Creativity
"I want to be on TV a lot, and I want to be on the newspaper so people can see how brave I've been during cancer," says young Hannah, speaking [...]
Apple Blocks Developers From Selling User Health Data to Marketers
Performance Marketing
Apple updated its privacy policy to prohibit the sale of user health data to advertisers, according to The Financial Times. The policy update comes just ahead of an anticipated Sept.
American Heart Association Gets Emotional
Brand Marketing
The American Heart Association has launched a new campaign that is an emotional departure from its image as a purely factual and educational resource.
Trending: Consumer Review Sites Leverage Content, Social, Search Marketing
Performance Marketing
If you're an Internet marketer, you know there are several online channels you can leverage without paying upfront for advertising, such as some banner ads or pay per click. Three [...]