Everyone approaches wellness differently. Maybe for you it's having a cup of freshly pressed juice in the morning. Maybe you're building up to run a marathon soon, so you frequently jog. Maybe you've started meditating and now you can't stop talking to your friends about its benefits.
A boy suffering from kidney failure isn't weak. He's a gladiator about to step into the ring for battle. So says a gorgeous, jaw-dropping new campaign from SickKids Hospital—or as it's more formally known, The Hospital for Sick Children—in Toronto.
Feeling a tad unsick today? Well, don't come in to work … but feel free to spread it around. Healthcare scheduling service Zocdoc is proposing Unsick Day—a day off each year for workers to attend routine doctor and dentist appointments, before they start feeling poorly. This preventative health push stems from a recent Zocdoc survey that found 86 percent of working Americans routinely cancel or delay such visits because of job responsibilities.
I don't think I ever could have imagined that, as first lady, I would appear in an episode of Billy on the Street to promote fruits and vegetables and would wind up slow dancing with Big B
Out-of-home advertising continues its recent quest to make the outdoors a better place to live—not just a place to sell stuff—with interesting billboards in Brazil that kill mosquitos, and hope to make a dent in the spread of the Zika virus. The boards were designed by Brazilian advertising agency NBS and OOH agency Posterscope, both part of Dentsu Aegis Network. Their panels are equipped with technology that attracts and kills the Aedes Aegypti mosquito—by mimicking the essence of human sweat and breath. The boards emit a solution into the air containing lactic acid, which reproduces the smell of human sweat, and also carbon dioxide, which replicates human breathing. The combination of these substances attracts mosquitos at a distance of up to 2.5 miles, the agencies say. The headline on the ads reads, "This billboard kills hundreds of Zika mosquitos every day."
BBDO New York and the Ad Council have unveiled a beautiful new campaign for Autism Speaks, the autism science and advocacy group, using lovely 3-D stop-motion animation to tell the story of Jacob, a real boy who has the developmental disorder.
It's easy to give kids healthy, farm-fresh snacks like pizza, taquitos and fish sticks. Just grab them straight from the vine at Nick Offerman's pizza farm.
For the past two weeks, metro and subway riders throughout Western Europe looked up from their phones to find enormous close-up posters of toddlers whose expressions can only be described with words the Bible used for newbies to hell: There is much weeping and gnashing of teeth. These images are explained with little more than a hashtag: #MakeAChildCry.
ZocDoc knows how much it sucks trying to deal with doctors over the phone. Now, the online medical-care scheduling service positions itself as the cure for such headaches in a pair of humorous spots from Goodby Silverstein & Partners in New York.