6 Stats That Show How Game of Thrones Slayed Social Media in the U.S. and Beyond
Performance Marketing
The social media build up to Sunday night's Game of Thrones season six premiere was colossal, and the buzz certainly didn't stop while it aired on HBO.
Apple Shared Several Astonishing Stats Today That Have Nothing to Do With Watches
Performance Marketing
Apple's event in San Francisco today isn't only about the Apple Watch. CEO Tim Cook started the product demonstration with a quick update on some of the company's latest devices [...]
HBO Will Finally Offer a Cable-Free Option Next Year
HBO Go has finally done what subscribers have been begging for since the announcement of the streaming service: It's dropping the cable-subscription requirement.
Adweek’s Top 5 Commercials of the Week
Brand Marketing
Opposites attract, except when they don't, in this week's best commercials.
Ad of the Day: Watching Sex Scenes With Your Parents Is Weird, Says HBO
Brand Marketing
As someone who once, as a teenager, was watching this George Carlin bit when his parents walked into the room, I can appreciate SS+K's new HBO campaign, aimed at millennials, [...]
Biggest Game of Thrones Ever Melts HBO GO
Turns out if you just shrug when faced with rampant password sharing, your bandwidth takes a major hit during big-ticket episodes: HBO's wildly popular streaming service HBO GO coughed blood [...]