7 Memorable Moments in the Dubious History of Product Placement
Creativity
Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s. Ever [...]
No Post-Super Bowl Lift for CBS
CBS failed to capitalize on the promotional muscle of the Super Bowl, as Monday night’s prime-time lineup showed very little growth versus the most recent Monday roster of first-run episodes.
Nevermore: The Following Dispels TV’s Freshman Curse
Fox’s pitch-black new crime drama The Following on Monday night became the first freshman series of the class of 2012-13 to actually improve on its premiere ratings.
NBC Wins Opening Night Ratings Brawl
NBC won the first ratings skirmish of the 2012-13 broadcast TV season, as The Voice and Revolution ran the table against CBS’ comedy-drama stew. Per Nielsen live-plus-same-day data, NBC ran [...]
Ghost Town: The Vanishing 10 pm Broadcast Drama
The 10 o’clock broadcast drama tottered further down the road to oblivion this season, as not a single series in the time slot finished among Nielsen’s highest-rated programs.
Battle Royale: ‘Voice’ and ‘DWTS’ Square Off
Already packed like a rush-hour subway car, Monday night became even more dangerously overcrowded with the return of Dancing With the Stars. Back for its 14th cycle, ABC’s competition series [...]